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Digital Marketing

Digital Marketing Fundamentals

4 Weeks  ·  6 Modules

Course Overview

Master digital marketing. Learn SEO, SEM, social media marketing, content strategy, and analytics.

Course Curriculum

1
Digital Marketing Basics
Introduction to digital marketing
Digital Marketing Overview
Marketing Channels
Digital Ecosystem
Consumer Behavior Online
2
Search Engine Optimization (SEO)
Organic search optimization
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO
SEO Tools
3
Search Engine Marketing (SEM)
Paid search campaigns
Google Ads Setup
Campaign Creation
Bid Strategies
Quality Score
PPC Optimization
4
Social Media Marketing
Social media strategies
Platform Strategies
Content Calendar
Community Management
Social Media Ads
Influencer Marketing
5
Content Marketing & Email
Content and email strategies
Content Strategy
Blog Writing
Email Marketing
Marketing Automation
Newsletters
6
Analytics and ROI
Measurement and optimization
Google Analytics Setup
Metrics and KPIs
Conversion Tracking
ROI Calculation
A/B Testing

Why Take This Course?

  • Industry-relevant curriculum designed by experts
  • Hands-on training with real-world projects
  • Personalized guidance from experienced instructors
  • Placement assistance after course completion
  • Lifetime access to course materials
  • Certificate of completion included
₹4,500
Course Fee

Course Details

Duration 4 Weeks
Modules 6
Category Digital Marketing
Certification Included

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