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Digital Marketing

Master in Digital Marketing Program

26 weeks  ·  15 Modules

Course Overview

1. Master in Digital Marketing Program
2. FACEBOOK & INSTAGRAM Social Media Marketing (in Depth)
3. Master in Google My buiness (GMB)
of duration 6 and 4 Months is specially designed for beginners, intermediate learners and businessmen who want to build strong foundations and practical skills in the fast-growing field of Digital Marketing. The course blends theory, tools and hands-on projects to ensure learners gain both knowledge and real-world application.
Eligibility:
Beginners with no prior experience
Intermediate learners looking to upgrade their skills
Students, Professionals, Entrepreneurs and Job-Seekers

Course Curriculum

1
Introduction to Digital Marketing
Overview of digital marketing channels
Importance & Scope of Digital Marketing
2
Website Fundamentals & Blogging
Basics of Website Structure
WordPress Setup & Blogging Essentials
3
Content Design By CANVA
CANVA Design Details
4
Search Engine Optimization (SEO)
On-page & Off-page SEO
Keyword Research & SEO Tools
5
Search Engine Marketing (SEM)
Google Ads (Search & Display)
PPC Campaign Management
6
Google MyBusiness (GMB)
Google MyBusiness Local Business Promotion:
7
Social Media Marketing (SMM)
Facebook, Instagram, LinkedIn, Twitter Campaigns
Paid Promotions & Organic Growth
8
Content Marketing & Copywriting
Creating Engaging Content
Blog Writing, Ad Copy, Email Content
9
Email Marketing
Campaign Creation with Mailchimp
List Building & Automation
10
Analytics & Reporting
Google Analytics Basics
Measuring Campaign Success
11
AI Tools in Digital Marketing
Using ChatGPT for Content & Strategy
AI-Powered Ad Optimization
12
Practical Projects & Case Studies
Hands-on Assignments
Real-world Campaign Simulations
Hands-on House Real World Projects
13
Foundations & Platform Setup
Understanding Social Media Marketing fundamentals: importance, platform differences, consumer behavior, and role in growth.
Setting up and differentiating between personal vs. business profiles/pages on Facebook and Instagram, with best-practice guidance.
14
Strategy, Planning & Account Tools
Setting social media objectives, KPIs, audience research, competitor analysis, content calendars, and brand voice definition.
Navigating Meta Business Manager setup, connecting Facebook, Instagram (and WhatsApp), domain verification, Meta Pixel setup, and audience creation.
15
Paid Advertising – Facebook & Instagram
Launching campaigns via Facebook Ads Manager, objectives selection, ad formats (image, video, carousel, stories, reels), targeting options, budgeting,
Lead generation strategies, CPC campaigns, e-commerce ads, and traffic-building techniques.
Remarketing effectively using pixel data and custom/lookalike audiences.

Why Take This Course?

  • Industry-relevant curriculum designed by experts
  • Hands-on training with real-world projects
  • Personalized guidance from experienced instructors
  • Placement assistance after course completion
  • Lifetime access to course materials
  • Certificate of completion included
₹40,000
Course Fee

Course Details

Duration 26 weeks
Modules 15
Category Digital Marketing
Certification Included

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